Questions on DOGUE Franchising Answered

Every day we hear from people just like you who love the idea of opening a DOGUE Boutique & Spa! We have compiled a list of the top 5 questions we get asked about becoming a DOGUE Franchisee!
I want to open my own DOGUE but I’m not a groomer! Can I run my Boutique & Spa without any grooming experience?

You certainly can! You don’t need to have grooming experience to own and operate a DOGUE. We will train you in all you need to know about grooming before you open! Some Franchisees choose to train and become qualified groomers should they have a desire to work in this area of the business, however, it is not mandatory.

DOGUE is seeking passionate and entrepreneurial individuals that have a proven track record in managing and driving a productive retail and/or service business; or those that possess an innate passion, strong work ethic and powerful drive to successfully launch into the pet industry.

A successful DOGUE Franchisee is a passionate dog lover who is motivated by our brand and is committed to our quality assurance standards. Any experience in grooming is simply a bonus!

How do I find the right location and site for my DOGUE Boutique & Spa?

We are here to guide you through the process. After applying to own your own DOGUE, we get down to the nitty-gritty of determining your exclusive territory and marketing zone. In order to determine your territory, we will help you conduct due diligence on the area, researching the demographic and market within the proposed territory. The size of the territory is determined by the market’s potential and population density in the immediate and (sometimes) neighbouring areas.

Once your territory has been finalised, you will commence looking for your site! We will conduct a preliminary site search for you and send through our top recommendations. We also provide site selection checklists and suitability surveys, as the site where you open must meet the requirements for a successful DOGUE Boutique & Spa.

We discuss potential territories and the site selection process in the initial call, however, a good place to start is reviewing our current list of Preferred Locations.

How many staff does an established store typically have?

Although each store varies, an established store would typically operate with a Full Time Manager (which may be the Franchisee), and a combination of Full Time, Part Time and/or Casual team members. For example, there is usually one team member in retail and reception, two groomers and a grooming/play time assistant at any given time.

What turnover can I expect year one?

Stores in their first year of business have turned over between $210k and $510k – which is a big range! We generally expect that a franchise in its first year or start up phase is capable of generating $320-350k in revenue. We do expect new franchisees to run at a small loss in their first year, however typically a positive return to the franchisee after owner’s wages are taken into consideration.

It is important to remember this is just a guide and it is not possible for DOGUE to guarantee what turnover, profit or loss a franchisee will generate. The most important driver of success is You – the Franchisee. We do provide financial documentation and case studies for you to make an informed decision after signing a Confidentiality Agreement.

To receive a brief financial overview document please submit an Expression Of Interest.

What do you think makes your top performing stores so successful?

There are a number of driving factors that make a DOGUE Boutique & Spa successful. These include:

The Right Area – opening your store in an area with the right demographic and disposable income, as well as high population density.

The Right Sitehigh street locations with high foot traffic and good parking are ideal. Easy access for customers and their dogs is crucial.

Community Engagement –  franchisees who become real ambassadors of DOGUE and become genuinely involved in the local community. This involves prioritising investing 1.5% in local area marketing to ensure community awareness, as well as looking for opportunities to contribute and give back to the community.

Overall, the far most important driver of success is You – how you operate your business, as well as connect and care for your customers, both two-legged and four. If you’d like to chat further about your interest and suitability to open a DOGUE Boutique and Spa, submit your interest below and we will be in touch shortly!


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