Frequently Asked Questions

We answered the top 5 questions we get asked about Franchising over on our blog. Take a read here!

What is DOGUE?

DOGUE is a devoted community of dogs and dog lovers that are passionate about the very best in canine style and care. As a pioneer that leads the pack in dog grooming and pet boutique retail, DOGUE’s mission is to continually provide the very best in canine care across Australia.

DOGUE Boutique & Spa delivers a holistic experience for the dog and their owner through our team’s passion, expertise, professionalism, and a compelling range of services and highest quality products. Discover more about the DOGUE difference.

Will I receive Franchise support?

Yes! DOGUE franchisees receive on-going training and operations support in all areas of their business, from local area marketing, business management, product procurement, stock control, human resources, strategy development, and mentoring. Our support criteria is in place to ensure that our franchisees can focus on the most important metric of the DOGUE business: to deliverable a superior and definitively DOGUE customer experience.

What is an ideal DOGUE Franchisee?

DOGUE is seeking passionate and entrepreneurial individuals that have a proven track record in managing and driving a productive retail and/or service business; or those that possess an innate passion, strong work ethic and powerful drive to successfully launch into this industry.

A successful DOGUE Franchisee is a passionate dog lover who is motivated by our brand and committed to our quality assurance standards.

What is the DOGUE Lifestyle?

Owning a DOGUE Franchise requires commitment and a lot of hard work; however with this comes many rewards. Imagine going to work in an exciting and stimulating environment, being an active member in your community, and working with a like-minded team that shares a mutual love and passion for dogs.

How long does it take before my franchise is up-and-running?

While each franchisee can have unique requirements—often driven by site demands — generally the complete set-up phase takes 8 – 16 weeks. (from receipt of final approval through to Opening Day).

What are the hours of operation?

DOGUE Boutique & Spa is typically open from Monday – Saturday however some of our stores also open on Sunday.

  • Boutique

    Monday – Friday: 9am – 6pm
    Saturday: 9am – 5pm
    Please note these hours can vary as they are subject to lease restrictions and/or shop trading laws.

  • Spa

    Drop off: from 7:30am
    Pick up: as per retail closing hours

Can I select my own site?

DOGUE has a defined site model which is represented in our current collection of Preferred Locations. Our model combines various benchmarks i.e. brand standards, demographic statistics, consumer trends, and market research, to refine our search process and secure successful sites. DOGUE franchises are commonly situated in medium-high traffic locations, with close vicinity to dog parks for day care adventures.

Of course we will always consider other locations and benchmark them against our distribution plan.

Will all DOGUE stores have the ability to do all spa treatments and additional services?

A consistent spa service menu is a general requirement of our franchise network. Play Time may be a service sector where variation may be utilised.

What is the size of my territory?

Known as the franchisee’s Exclusive Marketing Zone, a DOGUE Franchise is defined by a territory that surrounds the site. The scale of the territory is determined by the market’s potential and population density in the immediate and (sometimes) neighbouring areas.

Can you provide a list of all suppliers who supply DOGUE retail products?

DOGUE represents some of the finest accessories, apparel and canine care products in Australia.

Our brand and product selection is based upon a discerning criteria driven by innovation, quality, exclusivity, value, and social awareness, to promote a poignant destination appeal and distinctive purpose for our retail boutique. Our supplier selection process and product procurement strategy emphasises good supplier relations, customer service, competitive RRP, and sound margins.

How often are franchisees allowed to discount products?

DOGUE discounts products from time to time as part of the Group Marketing Strategy i.e. flash sales which happen 2 times per year. Discounts as part of the corporate marketing program may also be implemented to move discontinued stock to allow for a new brand/products to enter our mix. Discounts are an effective way to keep our stock levels on track.

Franchisees are allowed to conduct discounting programs for the same rationale, however all discounts must be approved by DOGUE HQ before execution.

How often does the stockist list change?

Our suppliers are constantly evolving their product assortment – whether discontinuing ranges or launching new and exciting products. Our supplier product updates are reviewed by DOGUE HQ. New product introductions are not automatically acquired – they are always benchmarked against our retail strategy and performance, and product procurement requirements.

How does your supplier review retail process work i.e. time frames etc?

Franchisees submit the New Supplier Proposal form to DOGUE HQ. These are reviewed and discussed monthly by DOGUE HQ – however a decision may not always be made within this timeframe depending on the strength of the case for the new Supplier. Remember we aim to negotiate discounts with Suppliers through our bargaining power. The process for stocking new products but from a Current Preferred Supplier is much simpler and has a faster turnaround time.

Can I buy products from other brands and place them in my boutique?

DOGUE represents a best-of-breed collection of innovative, quality and widely-loved canine and also some feline products. We pride ourselves on our distinctive collection, and each franchisee works with our Preferred Suppliers. We always welcome new discoveries from our franchisees, and they are placed under strong consideration by our brand and procurement team during the review and approval process – all products carried at DOGUE Boutique & Spa must receive pre-approval.

Can I decide how much to buy?

Franchisees manage their purchasing and inventory activity; however, with our turn-key franchise operations model, we provide guidance on specific stock levels to meet each unique business’ requirements.

Will I receive support for the launch of my new DOGUE Boutique & Spa?

Absolutely, each franchisee will have a very exciting and exclusive local marketing launch event managed by DOGUE HQ team.

Are all in store events the same for every location?

When an event is part of the month’s Group Marketing activity schedule, it is executed throughout the entire franchise network. Of course events are a key part of every franchisee’s Local Area Marketing plan which can be executed according to the franchisee’s requirements.

What is the capital investment required?

There is an initial franchise fee of $50,000 plus GST for the opening of your DOGUE Boutique & Spa. The initial set up costs will vary depending on the size and location of the site. The average set-up cost is approximately $160,000 plus GST, which includes the initial franchise fees, training, stock, lease deposit, launch, fit-out, and everything else required for a DOGUE Boutique.

I am interested and want to find out more. What are the next steps?

There are 11 paw-steps to Own Your Own DOGUE and we are with you every step of the way!

Pet franchise steps to own your own DOGUE

Simply complete the Expression of Interest Form. Upon receipt a member from our franchising team will contact you, and you will receive further helpful information about becoming a DOGUE Franchisee.

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